There’s a number that kills more B2B tech companies than bad product, bad market, or bad timing. It’s not zero. It’s $20M. Not literally $20M — the exact number depends […]
Every B2B tech company entering LATAM makes the same mistake. They hire a sales rep. Maybe two. Send them into the market with a deck and a quota. And then […]
Every B2B company has one. The rep who closes 40% of the team’s revenue. The one customers ask for by name. The one the CEO calls when a deal needs […]
«We need to enter Spain. Let’s hire a sales rep in Madrid.» I’ve heard this sentence — or variations of it — more times than I can count. And every […]
