CEO · COUNTRY MANAGER · BOARD ADVISOR
Alejandro Correia identifies the invisible inefficiency inside successful companies and installs fixes that produce measurable revenue growth. $53M in client revenue impact. 20+ years. Five languages. Three continents.
Alejandro Correia
CEO & Regional Director. Former CEO. Five languages. Three continents.
Trusted by companies like
+ hundreds of partners and distributors across LATAM and Europe
Revenue growth at Mezcal Amarás across 12+ countries
Company valuation increase in 5 years as CEO
Contract renewal secured for BanColombia with Unisys
Years scaling B2B tech companies across 3 continents
That's not a market problem. It's a process problem. The systems that carried you to $20M were never designed for $50M. Nobody updated them. Nobody noticed, until the gap started showing up in the numbers.
They send a rep to a new country with a deck and a quota. No local intelligence. No partner ecosystem. No repeatable process. Six months later, the rep is gone and the market is a graveyard.
If your growth depends on one person's relationships, you don't have a process. You have a hero problem. Deals stall in follow-up. Handoffs drop. The company can't scale beyond the people who started it.
The LATAM market is too fragmented for a direct-only model. The winners build multi-tier partner programs that sell while they sleep — distributors, resellers, and integrators aligned to the same growth target.
For more than 20 years, Alejandro has worked with B2B technology companies between $5M and $500M. Not turnarounds, but startups. Growing companies leaving performance on the table, and they know it.
He's held CEO, Country Manager, and Regional Director roles at IBM, Huawei, Unisys, and Xiafra — turning market entry challenges into measurable revenue outcomes. He drove 64% global revenue growth at Mezcal Amarás and multiplied the company's valuation 5X in five years.
Multilingual in five languages (Spanish, English, Portuguese, German, Italian), Alejandro operates across cultures and borders with the operational rigor of a multinational executive and the entrepreneurial instinct of a founder.
If you're running a good company and you know you're leaving performance on the table, let's talk.
Alejandro Correia, CEO & Regional Director
A sample of engagements across consumer goods, enterprise tech, telecom, and retail.
The leak: Premium mezcal brand with strong domestic presence but no international system. Growth depended on founder relationships and opportunistic deals.
The install: Built a structured international expansion playbook. Opened 12+ new country markets. Revenue grew 64% globally (52% in Mexico). Valuation multiplied 5X in 5 years.
"Real revenue."
The leak: Major data center contract at risk. Complex multi-year renewal with aggressive competitive pressure and shrinking margins.
The install: Led the full renewal strategy. Restructured the commercial proposal. Secured $53M multi-year contract renewal while expanding scope. 32% increase in qualified lead flow across the region.
"$53M secured."
The leak: New market entry with no partner ecosystem. Direct sales team couldn't reach the breadth of the fragmented LATAM market.
The install: Built a multi-tier partner program across Mexico and LATAM. Recruited, certified, and enabled distributors and resellers. Exceeded regional channel targets in 18 months.
"Channel-led growth."
The leak: 7,000 OXXO stores running on legacy systems. Expansion plan required technology transformation at massive scale.
The install: Led the enterprise account strategy that supported Femsa's expansion from 7,000 to 15,000 stores with updated technology infrastructure.
"Doubled the footprint."
"Alejandro has an exceptional ability to identify market opportunities and turn them into revenue. He transformed our international expansion from opportunistic to systematic."
Mezcal Amarás, 5-year engagement
"One of the sharpest commercial minds I've worked with in LATAM. He sees the pattern before the data confirms it."
Huawei LATAM
"He doesn't just sell. He builds the system that makes selling repeatable. That's rare in this market."
IBM, enterprise accounts
"Took our company from a domestic brand to a global one. The 64% growth wasn't luck. It was a system he built and we still run."
Mezcal Amarás
The strategies Alejandro installs in client engagements come from the same body of work available to every operator who wants to scale.
Ebook One
The step-by-step framework for building market entry systems that don't depend on heroics. From partner selection to first-year revenue targets.
Read more →Ebook Two
What changes when you go from running a team to running a company. The systems, metrics, and habits that separate good companies from great ones.
Read more →Ebook Three
Why direct sales alone won't scale in fragmented markets. How to build, enable, and manage multi-tier partner programs that sell while you sleep.
Read more →For Companies
Revenue is real. Growth is real. But you sense you're leaving performance on the table, and guessing where the friction is costs you money every month. Whether it's entering a new market, fixing a broken sales process, or building a channel strategy — the gap is findable from outside.
Request a call →For Boards
Not a consultant. An operator who's scaled companies across five languages and three continents. CEO, Country Manager, Regional Director — the roles that turn strategy into execution. If your board needs the person who builds the system, not the person who writes the deck, let's talk.
Let's talk →Alejandro delivers keynotes, workshops, and executive sessions that produce measurable shifts in how teams sell, enter new markets, and scale. No deck-reading. No motivational fluff. Content your people use the next day.
Request availability →Industry conferences and associations
Corporate sales kickoffs and leadership retreats
CEO forums and executive peer groups
Events across LATAM, Europe, and North America
Past Speaking
SXSW · HubSpot Inbound · Subscription Site Summit · Plus conferences and executive groups across North America and LATAM.
"Alejandro brought energy and practical insights that our members immediately applied. He delivered the kind of session that changes how people run their business on Monday morning."
Mid-market CEO forum
"We've had dozens of speakers. Alejandro is in a separate category. He did the pre-work, understood the audience, and left our team with a plan, not a pep talk."
B2B SaaS sales kickoff, 400+ attendees
The problem is charging what you're worth. Finding the right buyers. Building a practice that doesn't depend entirely on you.
Start a conversation →Level 01 · Building
You have clients. You're doing real work. But you're still pricing by the hour. You're not sure how to have the "fee" conversation. You're trading time for money, and the ceiling is obvious.
The ceiling is already visible from where you are standing.
Start a conversation →Level 02 · Scaling
You've proven the model. Revenue is real. But you're the bottleneck. Every new client costs you personally. You want fewer clients, higher fees, and a practice that scales without burning you out.
You are the constraint. The work is figuring out how to stop being.
Start a conversation →Aug 11, 2026
Como CEO de Xiafra — un partner de AI y BI para Google — paso mis días ayudando a empresas a entender qué puede y…
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Toda empresa B2B tiene uno. El vendedor que cierra el 40% de los ingresos del equipo. El que los clientes piden por nombre. El que…
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Toda empresa B2B de tecnología que entra a LATAM comete el mismo error. Contratan un vendedor. Tal vez dos. Los mandan al mercado con un…
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Hay un número que mata más empresas B2B de tecnología que un mal producto, un mal mercado o un mal timing. No es cero. Es…
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As CEO of Xiafra — an AI and BI partner for Google — I spend my days helping companies understand what AI can and can't…
Read more →No pitch. No deck. A direct conversation about where your growth is probably leaking and whether I'm the right person to help you fix it. I take a limited number of engagements and personally confirm fit.
Request a Call →